Costa Blanca refers to the over 200 kilometres of coastline belonging to the Province of Alicante in Spain. The name "Costa Blanca" was devised as a promotional name used by BEA when they launched their air service (for £38) between London and Valencia in 1957.
It has a well developed tourism industry and is a popular destination for British tourists. It extends from the towns of Denia in the north, beyond which lies the Costa dels Tarongers, to Pilar de la Horadada in the south, beyond which lies the Costa Calida. It includes the major tourist destinations of Benidorm, Torrevieja and Alicante. Blanca refers to the over 200 kilometres of coastline belonging to the Province of Alicante in Spain.
The Costa Blanca area of Spain is located approximately half-way along the east coast of Spain. The area is a very popular tourist destination because of its excellent weather and climate and the many superb beaches which stretch for miles and miles along the coast.